Re: My six new TV spots
Posted: 09 Jul 2010, 09:44
Thanks, people. For those interested in how placement of PSA's works, here's the answer I got from the Ad Council to my question when these spots might run:
As you know we work in a donated media environment, so all the air time we receive is given to us by the media stations. With that being said we cannot predict when the spots will actually run.
Our plan as of right now is to distribute the spots digitally the week of 7/19 and following up with a hard kit mailing the week of 8/3. Working in this environment, it typically takes about 3-6 weeks for the spots to work their way in rotation. So if I were to estimate I would expect the spots to be on the air no later than the second week of August.
As you know we work in a donated media environment, so all the air time we receive is given to us by the media stations. With that being said we cannot predict when the spots will actually run.
Our plan as of right now is to distribute the spots digitally the week of 7/19 and following up with a hard kit mailing the week of 8/3. Working in this environment, it typically takes about 3-6 weeks for the spots to work their way in rotation. So if I were to estimate I would expect the spots to be on the air no later than the second week of August.